Baby City online specials February 2026 | Catalogue

The first Baby City store opened in 1992, in Durban. But the concept behind the store was already born more than ten years prior. In 1975, Albert Aronoff and his family arrived in Durban – almost penniless and barely able to speak English. In order to survive, he helped his sister in her small baby clothing store called Fairy Tales. Within three months, he and his wife opened their own Fairy Tales store, with their two children, Michel and Alice, helping them out regularly. As the business expanded, so did Michel’s experience and education. By now he was a chartered accountant, and he soon realized the potential of the store in the midst of the ever-changing urban market. This inspired the family to open the first hyper store called Baby City. After decades of business and ever-growing stores, Baby City still remains a family business and today, they have more than 30 stores across South Africa, in cities such as Polokwane, Retreat, Berea and Mbombela.

Baby City South Africa falls under the Miscellaneous category along with other stores such as AliExpress, AutoZone, Babies R Us, Crazy Store, Edgars, PEP Stores, Sterns, Toys R Us and Tupperware. Their trading hours are from 9h00 to 18h00 from Monday to Friday, 9h00 to 17h00 on Saturdays, and 9h00 to 14h00 on Sundays.

For more information or to view the Baby City specials, visit their website babycity.co.za.

Baby City wants to provide their customers with a one-stop shop for baby products and accessories; a wide range of products and services at everyday low prices.

• Whatever your lifestyle, you will find the perfect travel system at Baby City online. They have strollers, joggers, sunshades, and carriers from U & Me, Joie, and Quinny.
• When it comes to baby food and snacks, Baby City has it all. Look out for cereals, formulas, jarred foods, juices, and milk, from brands like Happy Baby, Nestlé, Pediasure, Similac, NAN, Hapy Tot, and Olli.
• They have a wide range of bath aids, toys, and bathroom accessories. Make bath time effortless and easy with changing mats from Snuggletime, bath seats from Addis, or bath support from Angelcare.
• Baby City has all the items and accessories you need for baby feeding. Look in the Baby City Catalogue 2026 for bottles, cups, pacifiers, spouts, teats, and teethers from NUK, Tommee Tippee, and Munchkin.
• They are not just all about babies, they look after mom too. Whether it’s Pigeon or Tommee Tippee nipple cream, Gyna Guard Essential Wash, or Medela breast shields, they have everything a new mom will need.
• Make sure your home is ready for the new arrival. Baby-proof your home with gates and bed guards, Dreambaby secure latches and corner cushions, and Snookums plug protectors.
• They have a wide range of nappies available: disposable nappies from Pampers and Huggies, as well as washable training (and swim) pants from Bambino.
• For useful advice regarding babies and toddlers, make sure to visit Baby City online. Articles cover a variety of topics such as ‘Pain relief options in labour’, ‘Choosing the right pram’, and ‘Breastfeeding the easy way’.
• If you’re planning a baby shower, then why not open a registry on Baby City online? Registries can be opened three weeks prior to the baby shower, and with the variety of products they have available, no one would be stuck on what gift they should get.
• With the Wall of Fame at Baby City online, it’s easy to brag about your baby! Share a picture of your little one together with a special story, and they will post it on their website.
• Share the good news with loved ones. Register your details at Baby City online, and they will send a birth announcement SMS to 50 of your closest friends and family

You can find all the Baby City specials in their latest catalogue Baby City Specials.