It all started in 1973, when Justine introduced their iconic and now-famous Tissue Oil. The company was founded by Veronica Devine and Paul Symes, who had the vision of providing skincare products specifically designed for the harsh South African climate. Determined to make their vision a reality, Devine eventually got a loan of R10 000 (after being turned down almost a dozen times!) and launched Justine Cosmetics in May 1973.
Justine products are sold via direct selling, where customers order straight from the Justine brochure. This empowers micro-entrepreneurs to launch their own careers, set their own goals, and determine their own income. By the mid-90s, Justine Cosmetics already had more than 20 000 consultants selling their products, which made them the most successful direct selling skincare brand in South Africa.
In 1995, they merged with the international company, Avon (founded in 1886) to become Avon Justine. Today, you can find Justine skincare consultants across South Africa, in cities such as Johannesburg, Rustenburg, Pietermaritzburg.
Justine falls under the Health & Beauty category along with other stores such as Avon, Clicks and Dis-Chem.
For more information or to view the Justine brochure, visit their website justine.co.za.